Blog. Tips, Updates, Resources, and Case Studies.
Stay up to date, stay productive, and learn digital marketing with all the latest from Davis Digital Consulting.

The 2025 Guide to AI Marketing Strategy
By Darrell Davis on August 20, 2025
Master AI marketing strategy in 2025 with this comprehensive guide. Learn to harness AI for data analysis, personalization, and measurable business growth.
How Email Open Tracking Works: Pixels, Clicks, and Bounces
By Darrell Davis on July 19, 2025
Understand how email tracking works with the providers that do it, limitations, and discrepancies.
List to Leads - An Approach to Email Marketing
By Darrell Davis on July 15, 2025
Read this article before you ever start email marketing. We share the high level strategies to build lists, generate leads, and nurture customers with email marketing
Return on Ad Spend (ROAS) Benchmarks by Industry: How to Measure and Improve Your Ad Performance
By Darrell Davis on July 15, 2025
Understand the implications of ROAS for your industry and how it should be applied to ad performance
How to Start and Outbound Calling Campaign
By Darrell Davis on June 4, 2024
Do you want to start an outbound calling campaign for your company? This guide help you get up and running with cheap or free resources.
7.5x More Ranked Organic Keywords - Case Study
By Darrell Davis on May 5, 2024
In this case study, you’ll learn how we helped a beauty salon institute in Florida to increase its organic traffic by nearly 5X and keyword totals by nearly 7.5X in 15 months!
Web Traffic Recovery
By Darrell Davis on May 5, 2024
Want to see how we increased a car dealership's website traffic by 147%? Then this case study is for you!
$11,000 Monthly Traffic Value - Case Study
By Darrell Davis on April 5, 2024
This is a case study of a law firm who we helped generate $11,000 monthly traffic value.
85% CPC Reduction - Case Study
By Darrell Davis on May 26, 2022
In this PPC case study we will show you how we took an existing campaign and dropped the lead cost by over 85%
750% Organic Keyword Increase - Case Study
By Darrell Davis on May 25, 2022
In this case study, you are going to learn how we increased an online store's traffic by 2400%.
2,400% More Ecommerce Traffic - Case Study
By Darrell Davis on May 19, 2022
In this case study, you are going to learn how we increased an online store's traffic by 2400%.
400% Backlinks, More Traffic - Case Study
By Darrell Davis on May 18, 2022
This case study will show how a construction company working with us boosted its monthly traffic by over 1,000 visitors. And, more importantly, how they developed authority in the construction industry with a 400% increase in backlinks.